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Know about Digital Marketing

Know about Digital Marketing

In simple words, digital marketing is marketing using digital technology where brands actively promote products and services using digital distribution channels

such as websites, search engines, social media, email, and others to connect with current and prospective customers. At present, 4.95 billion people are using the internet, equivalent to 62.5 percent of the world’s total population around the world (Dataportal). As per OnlineKhabar in Nepal, Nepal’s number of internet users has reached over 36 million now.

With this blog, we intend to cover what digital marketing is, the benefits of digital marketing and its types.

What is Digital Marketing?

As per MailChimp

“Digital marketing, aka online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication.”

Digital marketing is the need of the 21st century, and it will dominate the marketing industry in the upcoming years. Brands are growing exponentially with the help of digital marketing.

Digital Marketing VS Traditional Marketing

Digital Marketing Traditional Marketing
Here, you can reach out to your targeted audience anywhere Here, you can reach all types of audiences.
Digital marketing is way cheaper. Traditional marketing is comparatively expensive.
 You can instantly connect with your audience and have faster and dual communication. You can not have direct interaction with your audience.
Digital Marketing brings a high conversion rate. Traditional Marketing brings low conversion rate
You can get precise real-time data Getting precise real-time data can be difficult

Benefits of Digital Marketing

  • Digital marketing is cost-effective. You can invest as per your need in any channel.
  • Digital marketing helps to reach your customers in your local area or anywhere in the globe.
  • Digital marketing allows you to target ideal customers and directly show your content to them.
  • Digital marketing results are measurable and you can get real-time data and insights.
  • Digital marketing enables you to make changes, except for flyers or your billboard . These changes can be done within minutes.

Types of Digital marketing

 Website Marketing

A website is the centerpiece of all digital marketing activities. Websites serve as the official online representation of your company/brand. In website marketing, you can plan to reach a goal based on what your website is already doing and what it’s lacking. In website marketing, the website’s essential elements such as domain registration, website design/development, and web hosting are optimized in order to make the website fast, mobile-friendly, and easy to use.

Content Marketing

Content is any piece of information that provides value to your client’s lives. Blogs, ebooks, online courses, infographics, podcasts, webinars, photos, videos, infographics, testimonials/reviews, and Influencers/Paid Ad Content. Content marketing aims to reach out to potential consumers via content. A piece of content is often published on a website and then marketed using social media, emails, Google advertisements, or even PPC campaigns.

Search Engine Optimization (SEO)

To grow organically, i.e., without any ads on digital platforms, people rely on SEO. SEO helps brands to improve their presence on search engines like Google. SEO often entails highlighting specific keywords or phrases within the content (blogs) so that a brand gets featured on Top results.

Examples of effective SEO techniques:

  • Installing SEO Plugins
  • Internal Linking
  • Backlinking (Partnerships)
  • Installing Google WebMaster Tools
  • Improving Site Load Time
  • Making your Site Device Friendly
  • Creating and Sharing SEO-Optimized Content
  • Listing websites in Local Directories

Social Media Marketing

In Social Media Marketing, brands promote their content on social media channels to increase brand awareness, drive traffic and generate leads for your business. Facebook, Twitter, LinkedIn, Instagram, Pinterest, TikTok, and Linkedin are trending social media channels.

Let’s look into the core Pillars of Social Media Marketing

  1. Strategy
    First, you define your goals, whether to enhance brand awareness, increase website traffic and sales, or gain engagement. Also, you should work on which social media platforms work best.
  2. Planning and Publish
    To proceed in this act, you must know the demographic details of your audience while keeping your brand values intact.
  3. Analytics
    With respective social media insights, you can understand user behavior, as well as analyze your competitors’ performance.
  4. Advertising
    You can advertise your content for gaining better branding, page likes, engagement, and others.

Email marketing

Email marketing is an excellent strategy to engage new visitors while maintaining ties with existing consumers. Email marketing provides discount offers, seasonal specials to loyalty program members, and follow-up letters to website visitors who downloaded anything.

How to collect customers using email marketing?

  • Offer useful resources
  • Use Facebook ads
  • Offer free tutorial videos
  • Promote your newsletter signup throughout your website
  • Use popups to promote special offers
  • Host contests

Video Marketing

Videos are quite powerful in conveying your message as videos are strong to form an emotional connection with the viewer. Videos can help organizations enhance brand exposure, traffic, and revenue. Films might be about the brand, an event, expert interviews, instructive or training videos, or live videos.

Steps to Make a killer Video for Your Business

  • Plan on what kind of video you want to make
  • Make a Script of your video
  • Make the studio set-up
  • Shoot and edit your video
  • Add trending or appealing must or other factors
  • Launch your video on social media

Mobile Marketing

Mobile marketing encompasses a wide range of digital marketing techniques. Mobile marketing is critical for reaching out to a specific audience who is using a mobile device for business or pleasure. Mobile marketing includes SMS marketing, location-based marketing, proximity marketing, and in-app marketing.

Affiliate marketing

Affiliate marketing entails contracting with other individuals or businesses to promote your items in exchange for a commission. It’s extremely popular among bloggers and eCommerce sites.

Influencer marketing

Influencer marketing entails collaborating with influencers—celebrities, experts, and authority figures—who already have a following. Influencers advertise your goods to their followers on social media sites such as Instagram, Snapchat, and YouTube. Influencers can persuade their followers and make them buy the endorsed product.

Discussion on scenario of Digital Marketing in Nepal

In Nepal, there is a rise in digital literacy. People’s use of digital marketing platforms has a direct relationship with their level of digital literacy. In reality, employees are increasingly comprehending and adhering to digital marketing trends, client requests, and new growth opportunities. When it comes to enterprises, they strive for a fantastic website, a strong social media presence, and effective digital PR.

In Nepal, there is a rise in digital literacy. People’s use of digital marketing platforms has a direct relationship with their level of digital literacy. In reality, employees are increasingly comprehending and adhering to digital marketing trends, client requests, and new growth opportunities. When it comes to enterprises, they strive for a fantastic website, a strong social media presence, and effective digital PR.

Big and small businesses in Nepal utilize an in-house digital marketing team or outsource tasks to a digital marketing firm. Brands gain several advantages, rapid solutions, and verifiable results when they work with a digital marketing agency in Nepal. Additionally, such digital organizations offer cost-effective, competitive, and result-driven strategic planning and digital marketing operations.

The industry of digital marketing in Nepal has certainly brought in dollars, too, as international companies find Nepal as a flexible place to outsource their IT and digital marketing-related projects. With satisfied customers from the international arena, digital marketing in Nepal can certainly help in the economic growth of Nepal.

Why choose Nirvan Studio to start your digital marketing journey?

If you are in search of a good digital marketing agency in Nepal, then Nirvan Studio is probably the best option available. We make custom digital marketing strategies for brands and ensure to bring growth to them. Our digital marketing team owns expertise in the research, planning, and execution of digital marketing campaigns.

Click here to know more about us. Contact us if you are interested in pursuing your digital marketing journey with us.

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