Why a website is better than social media for your business promotion?
It’s tempting to think of having a killer social media presence, but it will worth nothing if you don’t have a well-crafted website. Let’s look at why having a website is more crucial than having a social media presence.
What is a website?
A website is a digital platform that consists of a group of web pages that share a single domain name. Typically, websites are created and maintained by individuals or organizations to provide information, sell products or services, or raise awareness about a cause or issue.
Websites have three main functions: awareness, sales, and information. Firstly, they can help increase brand awareness and drive traffic to a business. Secondly, websites can facilitate sales by providing a platform for customers to purchase products or services online. Lastly, websites serve as a source of information, offering detailed information about a business, its products or services, and its values or mission.
One of the key advantages of having a website is that it is accessible to anyone, anywhere, at any time. Unlike a physical store or office, a website can be accessed 24/7, allowing potential customers to learn about a business and make purchases even outside of regular business hours. This makes a website a powerful tool for businesses looking to reach a global audience and expand their customer base.
What is a social media platform?
Social media provides an online platform for sharing ideas and information between individuals, and for businesses to advertise and post creative content for their customers. Social media platforms like Facebook, Twitter, Instagram, and WhatsApp are essential today because they enable businesses to reach, nurture, and engage with their target audience regardless of their location. Social media also facilitates brand awareness, lead generation, sales, and revenue growth, making it a crucial aspect of modern business.
5 reasons why a website is better than social media
We know both websites and social media are essential; however, there are certain areas where a website shows its grandeur. Let’s discover what they are.
Website is a fundamental aspect for your business, while social media is the marketing tool.
A house is a basic thing for a person to live in with a secure feeling; likewise, having a website means having a home for your online presence. To afford the luxury, we need to have our hands on basic stuff first; likewise, we need to have a website first rather than social media. While businesses do have the option to either have or ignore social media presence, but there is no such option for a website; YOU MUST HAVE A WEBSITE. In conclusion, a website is the most fundamental thing for a business to show its official and professional presence.
You own the ownership and data.
Most social media are great for businesses, but we know nothing comes for free; Social Media comes with a price. The price is ownership of data and lack of control. For instance, if a brand only makes its availability on social media platforms with no website, then it is certainly the wrong move. In case of any breach in guidelines or even update or say if the social media shuts down, then everything gets lost, and then you’ll be nowhere. But on the other hand, with a website, you own the ownership and full control. Another thing as a business you should have is confidentiality; to maintain confidentiality, a website is much better than social media pages.
A well-crafted website aids in higher SEO
Like every other digital marketing strategy, search engine optimization (SEO) should be included in your marketing. When SEO is done relentlessly, then only your brand can dominate Google searches. This further increases the visibility of your website, attracts potential customers and eventually increases sales. But what to do when you don’t have a website at all? Social media pages are not going to help in such case. Further, as a business in Nepal-small or big- you must own a website before taking your business online. In addition, you can contact the best web designing company in Nepal to make your website attractive, responsive, easy to navigate, and with other essential elements to make your SEO performance better. To make the extra effort to make your website stay on top, you have to get help from the best SEO agency in Nepal.
More room for CTAs within the website
Social media pages do not offer a higher number of CTAs, just one or more CTAs, which makes limitations on the engagement of customers or prospects. However, since the website is spacious and has various sections and covers many CTAs, it can inspire customers to take action. Add to wishlist, Add to cart, Buy now, Shop the sales, Checkout, etc. can be CTAs in eCommerce websites. Not just eCommerce but B2B websites can also have CTAs like Free trial, Sign up, Get a demo, Book a meeting, Contact sales, etc. Another thing is with a greater number of CTAs, complaints from people can be prevented. In addition, FAQ pages, help guides, downloadable instructions, help videos and contact details are great for answering customers’ queries.
Social media is used for many purposes and less than buying stuff.
Social media is considered more on the entertainment side, as brands want their followers or potential followers to stay engaged and entertained. However, if we see the statistics of sales, then websites, specifically e-commerce websites, have become the ultimate winner. Furthermore, a website covers the sole purpose of featuring what the company is about, what is their product/service, how much it costs, how to pay and most of the activities related to sales; however, social media content will be more on branding and brand or product awareness.
Does that mean you should avoid Social Media?
No, certainly not. You don’t have to, in fact, you should never avoid social media. As there are 4.74 billion social media users, which equals 59.3 percent of the total global population. ( Source: Kepios). Thus, missing out on advertising and marketing among them is surely like avoiding all the green flags to make progress.
Moreover, it is suggested is that you can have your websites’ blogs and links featured on social media and make it a win-win situation for you. We all know that websites and social media both hold the power to entice audiences and drive them one step further to the sales funnel, so working on both is worth it.
Where to get the best website designing service in Nepal?
A typical Web design company in Nepal focuses on providing a website that has designs as per the client’s desires, but among them, Nirvan Studio is the one that understands your brand and then incorporates elements for the best online presence and at the same time boosts your SEO. All in all, at Nirvan Studio, be sure to get your dream website built by experts.