5 reasons why a website is better than social media for your business promotion?

Why a website is better than social media for your business promotion?

It’s tempting to think of having a killer social media presence, but it will worth nothing if you don’t have a well-crafted website. Let’s look at why having a website is more crucial than having a social media presence.

What is a website?: A general overview

Website

 In simple terms, a website includes a set of related web pages located under a single domain name, mostly produced by a single person or company. In general, the website has 3 duties of Awareness, Sales, and Information. Having a website means any person in the corner of the world, whether you or any other visitor, can access your website anytime, even during non-business hours.

What is a social media platform? : A general overview

 

Social Media

 Social media is an online platform where people can share ideas, thoughts, and information while businesses can run ads or post innovative content. Also, no one can deny the fact our days are incomplete without social media. Social media, like Facebook, Twitter, Instagram, WhatsApp, are important because they allow you to reach, nurture, and engage with your target audience irrespective of their location. Moreover, with social media, you can generate brand awareness, leads, sales, and revenue.

 

5 reasons why a website is better than social media

We know both websites and social media are essential; however, there are certain areas where a website shows its grandeur. Let’s discover what they are.

  • Website is a fundamental aspect for your business, while social media is the marketing tool.

A house is a basic thing for a person to live in with a secure feeling; likewise, having a website means having a home for your online presence. To afford the luxury, we need to have our hands on basic stuff first; likewise, we need to have a website first rather than social media. While businesses do have the option to either have or ignore social media presence, but there is no such option for a website; YOU MUST HAVE A WEBSITE. In conclusion, a website is the most fundamental thing for a business to show its official and professional presence.

  • You own the ownership and data.

Most social media are great for businesses, but we know nothing comes for free; Social Media comes with a price. The price is ownership of data and lack of control. For instance, if a brand only makes its availability on social media platforms with no website, then it is certainly the wrong move. In case of any breach in guidelines or even update or say if the social media shuts down, then everything gets lost, and then you’ll be nowhere. But on the other hand, with a website, you own the ownership and full control. Another thing as a business you should have is confidentiality; to maintain confidentiality, a website is much better than social media pages.

  • A well-crafted website aids in higher SEO

Like every other digital marketing strategy, search engine optimization (SEO) should be included in your marketing. When SEO is done relentlessly, then only your brand can dominate Google searches. This further increases the visibility of your website, attracts potential customers and eventually increases sales. But what to do when you don’t have a website at all? Social media pages are not going to help in such case. Further, as a business in Nepal-small or big- you must own a website before taking your business online. In addition, you can contact the best web designing company in Nepal to make your website attractive, responsive, easy to navigate, and with other essential elements to make your SEO performance better. To make the extra effort to make your website stay on top, you have to get help from the best SEO agency in Nepal.

  • More room for CTAs within the website

Social media pages do not offer a higher number of CTAs, just one or more CTAs, which makes limitations on the engagement of customers or prospects. However, since the website is spacious and has various sections and covers many CTAs, it can inspire customers to take action. Add to wishlist, Add to cart, Buy now, Shop the sales, Checkout, etc. can be CTAs in eCommerce websites. Not just eCommerce but B2B websites can also have CTAs like Free trial, Sign up, Get a demo, Book a meeting, Contact sales, etc. Another thing is with a greater number of CTAs, complaints from people can be prevented. In addition, FAQ pages, help guides, downloadable instructions, help videos and contact details are great for answering customers’ queries.

 

  • Social media is used for many purposes and less than buying stuff.

 

Social Media Used for various purposes

Social media is considered more on the entertainment side, as brands want their followers or potential followers to stay engaged and entertained. However, if we see the statistics of sales, then websites, specifically e-commerce websites, have become the ultimate winner. Furthermore, a website covers the sole purpose of featuring what the company is about, what is their product/service, how much it costs, how to pay and most of the activities related to sales; however, social media content will be more on branding and brand or product awareness.

Does that mean you should avoid Social Media?

No, certainly not. You don’t have to, in fact, you should never avoid social media. As there are 4.74 billion social media users, which equals 59.3 per cent of the total global population. ( Source: Kepios). Thus, missing out on advertising and marketing among them is surely like avoiding all the green flags to make progress. 

Moreover, it is suggested is that you can have your websites’ blogs and links featured on social media and make it a win-win situation for you. We all know that websites and social media both hold the power to entice audiences and drive them one step further to the sales funnel, so working on both is worth it.

 

Where to get the best website designing service in Nepal?

 A typical Web design company in Nepal focuses on providing a website that has designs as per the client’s desires, but among them, Nirvan Studio is the one that understands your brand and then incorporates elements for the best online presence and at the same time boosts your SEO. All in all, at Nirvan Studio, be sure to get your dream website built by experts.

If you want to avail best of website designing services in Nepal, then Nirvan Studio is the name you can rely upon. Contact us for further queries or to place your order for website design.

 

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Eden Hazard
Content Editor

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