Website Marketing: An Overview

Creating a visibly appealing and functional website is the base of website marketing. But what exactly is website marketing? Website marketing is one of the digital marketing strategies which is needed to promote a business website to bring more visitors and eventually have good growth in sales and services. To be precise, Website marketing is the process of getting our website on the first page of search results in search engines like Google.

Today, having a functional, responsive, user friendly and enticing website is a must. At the same time, with the correct strategies, you can efficiently market your website and purchase services or products. Moreover, when you have more visitors, you will have opportunities to connect, convert them into customers, and inspire them to stay loyal to your brand.

Website Marketing Essentials

  • Optimized and responsive website
  • A sales page services and lists reviews, benefits and features
  • Blogs that promote your product and build authority 
  • A social media plugin to share your posts
  • Links to your social media pages
  • Supporting visuals to trigger “Get Service from Us.”
  • Case studies
  • Downloadable freebies like an eBook 

Importance of website marketing

Your visitors are the people who are into understanding, comparing, and buying a product or service from you or our competitors. Your visitors must have surfed and checked on competitors’ websites, too. And if you just show your minor weak side in such a situation, then they can get turned off and may even never return to your website. Thus, marketing your website with the correct steps and strategies is necessary. 

10 Basic Steps In Website Marketing

Here are the 10 steps to follow for successful website marketing.

  • Start with a website design review
    Your website serves as an online replica of your business. Thus, you must develop a website that appropriately displays your company. In addition, you must work to make your website user-friendly and valuable. A solid site layout along with quality information and visuals is needed so that the audience and search engines find you.
  • Take the help of SEO to optimize your website
    The second step is to look for an SEO-optimized website with a well-defined SEO plan to increase your rankings and traffic from search engines. SEO involves activities to improve your website’s visibility in search engines like Google. SEO is an organic approach to bringing your company to the number 1 spot on Google searches. Technical SEO, On-Page SEO, Off-Page SEO, and Local SEO are popular SEO practices. You can’t ignore SEO as an SEO-optimized website is no longer an option; it’s a must-have.
  • Optimize your website well for social media
    Social media holds power to reach a larger audience. To use it for a website, you can have sharable visual elements (images, video) on your website and add social media sharing buttons on the pages. All in all, if you don’t make a website that allows users to share your content, then social media exposure is something you shouldn’t expect.
  • Get your hands on content marketing plan
    Promoting a website with blogs, videos or images is crucial but creating the right type of content and publishing at the right time to attract new users to your website and keep them engaged is a challenge. Thus, you must use SEO-friendly keywords and put out contents which are better than competitors. Further, you can create a content calendar and cluster, which will guide you in what to publish and when to post. Once the content marketing campaign is done and work has started, your brand can gain quite good KPIs.
  • Promote your website on social media
    Why not promote your content on different social networks? After all, these social media platforms hold power for massive exposure. For this, companies can create official accounts or pages on social media with a complete bio that has links to their website and other social media pages.
  • Opt for SEM and Ads to reach more customers
    SEO and social media marketing are organic approaches. The companies that have just come to market may have some trouble growing organically in the initial days, so it is better to rely more on ads. Google Ads, Facebook Paid Ads, Instagram Ads, LinkedIn Ads, and Twitter Ads are the most popular advertising platforms. So, in the initial days, more emphasis should be on Ads and side-by-side work on SEO should run.
  • Opt for email marketing
    To do an email marketing campaign,  a company can create email lists. To all the members, a company can send emails about new content or directly sell a product to the people on the list. Inspire the interested ones to subscribe, give them incentives (like a free book or free resources), keep your promises, and don’t break their trust.
  • Go for remarketing to get users back
    The magic number 7 is not just about our Short Term Memory capacity; rather, it is also a number to repeat your ads so that a customer identifies your brand/product and eventually makes a purchase. Thus, you can send emails again to customers in the email list. Those who might have missed the earlier offers can catch up with those remarketed emails. Remarketing brings more traffic, lowers advertising costs, and increases conversion rates.
  • Always update your content
    When you undertake website marketing, you should maintain your website with updated as well as fresh and relevant content. To retain your Google rankings, you should evaluate your top-performing pages regularly and, if needed, update them.
  • Measure, Analyze, and Repeat
    Evaluation is always important to see the progress as well as identify gaps and loopholes. You can use various tools like Google Analytics. These tools help you analyze data and make the right decisions.

What is a Website Marketing Strategy?

A website marketing strategy is a plan focused on reaching a goal that brings progress to your website. A website marketing strategy needs to focus on getting more people to your site in the first place. Most of the steps mentioned above serve as a website marketing strategy. If you want to go for strong website marketing, you can also:

  • Run a contest or giveaway
  • Provide free downloadable educational resources like white papers, eBooks, and ultimate guides, as well as sales resources like brochures or posters
  • Organize free webinar or sales demo (live or recorded)

Relation between web development and web marketing

There is a strong relationship between website development and website marketing. In fact, website development is a critical element or, let’s say, the heart of your online marketing. The whole focus of web development is to bring responsive functionality and an attractive appearance, which are the key elements of website marketing.

Status of website development in Nepal

Nepal is an emerging market for technological and software advancement along with tech-based startups. eCommerce sites have increased. Since 2010, Nepal has been going through digital transformation, and the 2020 pandemic has somehow boosted that transformation. All in all, now, you can say every business that exists in Nepal is now considering going online. In fact, they are making their best effort to get an aesthetic and functional website for maximum visibility and sales. And for that, businesses are looking for the best website development company in Nepal. However, finding THE ONE is quite a daunting task.

What makes Nirvan Studio the best website development company in Nepal?

Nirvan Studio is a website development company in Nepal that utilizes technologies and trends for great website development. As an emerging website development agency in Nepal, we are all into crafting customized websites for customers. In fact, we have our special website development packages, where the overall cost depends on the complexity and the number of pages needed. We also specialize in eCommerce websites too. Further, we also provide SEO and Social Media marketing consultation.

Not only we are a website development company in Nepal, but we also own ImagePasal, an image stock company in Nepal, where businesses can buy digital as well as printed images for their digital content purposes. [ Visit ImagePasal for more information].

Contact Nirvan Studio if you are looking for an affordable web development company in Nepal. We make sure you get the best deals.

Eden Hazard
Content Editor

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