Website Marketing: an overview

What is website marketing?

Creating a visibly appealing and functional website is the base of website marketing. But what exactly is website marketing?

Website marketing is one of the digital marketing strategies which is needed to promote a business website to bring more visitors and eventually have good growth in sales and services. To be precise, Website marketing is the process of getting our website on the first page of search results in search engines like Google.

In today’s digital age, it is imperative to have a website that is visually appealing, functional, responsive, user-friendly, and engaging. However, simply having a website is not enough. With the right marketing strategies, you can effectively promote your website and generate sales or leads. By increasing traffic to your website, you have the opportunity to engage with potential customers, convert them into loyal customers, and foster long-term brand loyalty.

Website Marketing Essentials

  • Search Engine Optimization (SEO) – optimizing the website to improve its visibility on search engine results pages (SERPs).
  • Responsive Web Design – ensuring the website is optimized for all devices and screen sizes.
  • Compelling Sales Copy – creating a sales page that highlights the product or service’s benefits, features, and reviews.
  • Blog Content – creating valuable blog content that promotes the product or service and establishes authority in the industry.
  • Social Media Integration – including social media plugins and links to the company’s social media pages to encourage social sharing and engagement.
  • Visual Content – using images, videos, and other visuals to enhance the user experience and promote the product or service.
  • Case Studies – showcasing success stories and customer testimonials to establish credibility and build trust with potential customers.
  • Downloadable Resources – offering free resources such as ebooks, whitepapers, and guides to provide value to the target audience and generate leads.

Importance of website marketing

Your website visitors are individuals who are interested in learning about, comparing, and potentially purchasing a product or service from you or your competitors. It’s important to recognize that these visitors have likely already explored your competitors’ websites as well. If your website exhibits any weaknesses or flaws, it could turn visitors off and discourage them from returning to your site. Therefore, it’s crucial to implement effective website marketing strategies to ensure that you’re presenting your business in the best possible light and attracting potential customers.

10 Basic Steps In Website Marketing

Here are the 10 steps to follow for successful website marketing.

1) Start with a website design review

Your website serves as an online replica of your business. Thus, you must develop a website that appropriately displays your company. In addition, you must work to make your website user-friendly and valuable. A solid site layout along with quality information and visuals is needed so that the audience and search engines find you.

2) Take the help of Search Engine Optimization(SEO) to optimize your website

The second step is to look for an SEO-optimized website with a well-defined SEO plan to increase your rankings and traffic from search engines. SEO involves activities to improve your website’s visibility in search engines like Google. SEO is an organic approach to bringing your company to the number 1 spot on Google searches. Technical SEO, On-Page SEO, Off-Page SEO, and Local SEO are popular SEO practices. You can’t ignore SEO as an SEO-optimized website is no longer an option; it’s a must-have.

3) Optimize your website well for social media

Social media holds power to reach a larger audience. To use it for a website, you can have sharable visual elements (images, video) on your website and add social media sharing buttons on the pages. All in all, if you don’t make a website that allows users to share your content, then social media exposure is something you shouldn’t expect.

4) Get your hands on content marketing plan

Promoting a website with blogs, videos or images is crucial but creating the right type of content and publishing at the right time to attract new users to your website and keep them engaged is a challenge. Thus, you must use SEO-friendly keywords and put out contents which are better than competitors. Further, you can create a content calendar and cluster, which will guide you in what to publish and when to post. Once the content marketing campaign is done and work has started, your brand can gain quite good KPIs.

5) Promote your website on social media

Why not promote your content on different social networks? After all, these social media platforms hold power for massive exposure. For this, companies can create official accounts or pages on social media with a complete bio that has links to their website and other social media pages.

6) Option for SEM and Ads to reach more customers

SEO and social media marketing are organic approaches. The companies that have just come to market may have some trouble growing organically in the initial days, so it is better to rely more on ads. Google Ads, Facebook Paid Ads, Instagram Ads, LinkedIn Ads, and Twitter Ads are the most popular advertising platforms. So, in the initial days, more emphasis should be on Ads and side-by-side work on SEO should run.

7) Option for email marketing

To do an email marketing campaign,  a company can create email lists. To all the members, a company can send emails about new content or directly sell a product to the people on the list. Inspire the interested ones to subscribe, give them incentives (like a free book or free resources), keep your promises, and don’t break their trust.

8) Go for remarketing to get users back

The magic number 7 is not just about our Short Term Memory capacity; rather, it is also a number to repeat your ads so that a customer identifies your brand/product and eventually makes a purchase. Thus, you can send emails again to customers in the email list. Those who might have missed the earlier offers can catch up with those remarketed emails. Remarketing brings more traffic, lowers advertising costs, and increases conversion rates.

9) Always update your content

When you undertake website marketing, you should maintain your website with updated as well as fresh and relevant content. To retain your Google rankings, you should evaluate your top-performing pages regularly and, if needed, update them.

10) Measure, Analyze, and Repeat

Evaluation is always important to see the progress as well as identify gaps and loopholes. You can use various tools like Google Analytics. These tools help you analyze data and make the right decisions.

What is a Website Marketing Strategy?

A website marketing strategy is a plan focused on reaching a goal that brings progress to your website. A website marketing strategy needs to focus on getting more people to your site in the first place. Most of the steps mentioned above serve as a website marketing strategy. If you want to go for strong website marketing, you can also:

  • Run a contest or giveaway
  • Provide free downloadable educational resources like white papers, eBooks, and ultimate guides, as well as sales resources like brochures or posters
  • Organize free webinar or sales demo (live or recorded)
  • Relation between web development and web marketing

There is a strong relationship between website development and website marketing. In fact, website development is a critical element or, let’s say, the heart of your online marketing. The whole focus of web development is to bring responsive functionality and an attractive appearance, which are the key elements of website marketing.

Status of website development in Nepal

Nepal is an emerging market for technological and software advancement along with tech-based startups. eCommerce sites have increased. Since 2010, Nepal has been going through digital transformation, and the 2020 pandemic has somehow boosted that transformation. All in all, now, you can say every business that exists in Nepal is now considering going online. In fact, they are making their best effort to get an aesthetic and functional website for maximum visibility and sales. And for that, businesses are looking for the best website development company in Nepal. However, finding THE ONE is quite a daunting task.

What makes Nirvan Studio the best website development company in Nepal?

Nirvan Studio is a web development company in Nepal that utilizes technologies and trends for great website development. As an emerging website development agency in Nepal, we are all into crafting customized websites for customers. In fact, we have our special website development packages, where the overall cost depends on the complexity and the number of pages needed. We also specialize in eCommerce websites too. Further, we also provide SEO and Social Media marketing consultation.

Not only we are a website development company in Nepal, but we also own ImagePasal, an image stock company in Nepal, where businesses can buy digital as well as printed images for their digital content purposes. [ Visit ImagePasal for more information].

Contact Nirvan Studio if you are looking for an affordable web development company in Nepal. We make sure you get the best deals.

Eden Hazard
Content Editor

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