The Do’s and Don’ts of Link Building for SEO


Link building is an essential component of SEO that helps improve your website’s visibility and rankings in search engines. It creates hyperlinks that link to your site from other trusted websites. Link building isn’t an easy task. If done improperly, it could harm the credibility and ranking of your site.
So, it’s crucial to understand the best practices and rules of building links for SEO to devise a successful strategy. We’ll go over the most effective methods to build links and some common mistakes you should avoid.

The Do’s of Link Building for SEO:

Focus on Quality Over Quantity

It’s not about the number of hyperlinks you have. It’s all about quality and the value of the links. Search engines prefer hyperlinks from trusted websites, which boosts your website’s ranking. A few quality links from reputable websites are more beneficial than many low-quality ones.

Create Shareable Content

Producing high-quality, shareable content is an excellent way to draw your site backlinks. If your posts are shared on other websites and social media sites, it provides chances that other sites can link to your website.

Use Relevant Anchor Text

The anchor text can be described as the text that can be clicked that is used to create the hyperlink. Utilizing relevant and informative anchor text will help search engines understand the website’s content and the content type on the linked page. Avoid using generic words such as “click here” or “read more.”

Focus on Building Relationships

Establishing relationships with other website bloggers and owners is an effective way to build your site backlinks. Participate in forums for your industry and guest blog on other websites and connect with others via social media to make connections.

Monitor Your Backlink Profile

Monitoring your backlink profile regularly will help you spot poor-quality or untrustworthy links that may harm your website’s position. Use tools like Google Search Console and Ahrefs to check your backlinks frequently.

The Don’ts of Link Building for SEO:

Avoid Buying Links

The purchase of links is a black SEO strategy that could cause penalties from Google and other search engines. Concentrating on creating quality content that can attract natural backlinks instead of purchasing links is essential.

Don’t Participate in Link Schemes

Link schemes include participating in reciprocal exchanges of links, purchasing links, or joining blogs that are private networks. These are not in line with the guidelines of search engines and could cause penalties.

Avoid Over-Optimizing Anchor Text

Utilizing too much optimization for anchor text when using the same anchor text that is keyword rich often can result in penalizations from the search engine. Choosing an array of appropriate and natural anchor texts is crucial to keep from being penalized.

Don’t Use Low-Quality Directories

Submitting your site to poor-quality directories could harm your site’s rank. Avoid directories that claim to submit your website’s information in many directories.

Avoid Guest Posting on Low-Quality Websites

Guest posting on spammy or low-quality websites could harm your website’s reputation and rank. It’s essential only to post guest posts on relevant and reputable websites relevant to your field.


Q. What is the importance of building links for SEO?
A. Link building is a crucial element of SEO because it improves the visibility of websites and ranks in search engines. It’s essential to follow the correct procedure to stay clear of penalties.

Q. Do buying links boost the position of my site?
A. No purchasing links is not a legal SEO technique that could harm the ranking of your website. It is best to concentrate on producing high-quality content and developing connections with other websites to gain natural backlinks.

Q. Do I have the ability to submit my website to directories?
A. Absolutely, sending your website to reliable and trustworthy directories can boost your website’s visibility and rank. But, it’s crucial to avoid directories that are not of high quality and can harm your website’s rankings.

Q. How do I keep track of my profile on backlinks?
A. You can use tools such as Google Search Console, Ahrefs, or SEMrush to regularly track your backlink profile. These tools offer insights into the quantity and quality of backlinks that point to your site.


Link building is a crucial element of SEO which helps increase the visibility of your website and improve its ranking in search engines. But, it’s essential to be done correctly by adhering to the rules and guidelines of link building in SEO. Concentrate on producing top-quality content, developing connections with other websites, and checking your backlink profile regularly to develop a successful link-building strategy. By following these guidelines, you will be able to be sure to avoid penalties from Google and increase the credibility of your website and its ranking. Be aware that Quality over quantity is essential in successful link building.

Article by:
Aakash Karki
Google Certified Digital Marketer and Ecommerce Specialist | Certified SEO & PPC Manager

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