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Search Engine Optimization (SEO)

Duration: 20 Days | Career: SEO Expert

Description

Search engine optimization (SEO) is the process of improving your website to increase visibility on popular search engines such as Google and Bing. In this certification course, you’ll learn all things SEO, including website optimization, link building, keyword research, and much more.

Course Syllabus

SEO Overview
  • What is Search Engine Optimization.
  • Importance of SEO/Internet Marketing.
  • SEO is an Art or Science?
  • Organic Vs Paid Search
  • Types of SEO Techniques (Black Hat, Grey Hat & White Hat)
  • Using Search Operators
  • Google Search Engine Architecture
Google Algorithms
  • What is Search Engine Optimization.
  • Importance of SEO/Internet Marketing.
  • SEO is an Art or Science?
  • Organic Vs Paid Search
  • Types of SEO Techniques (Black Hat, Grey Hat & White Hat)
  • Using Search Operators
  • Google Search Engine Architecture
Keyword Research and Competitor Analysis
  • What is Search Engine Optimization.
  • Importance of SEO/Internet Marketing.
  • SEO is an Art or Science?
  • Organic Vs Paid Search
  • Types of SEO Techniques (Black Hat, Grey Hat & White Hat)
  • Using Search Operators
  • Google Search Engine Architecture
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